From the Desk of Bruce Willsie, Chairman & CEO, L2, Inc. I am proud to announce the promotion of Paul Westcott to President of L2, Inc., effective immediately. Paul’s journey at L2 spans more than a decade and reflects both exceptional talent and an unwavering commitment to the company’s mission and success. He joined L2 […]
If you don’t already have an L2 DataMapping account email us at info@L2-data.com or contact us HERE for a free trial The L2 Partisanship Models are a suite of enhanced political-segmentation tools built using a hybrid methodology that blends large-sample nationwide survey responses, historical voting behavior, and demographic and consumer-based modeling inputs. These fields are […]
Contact Us HERE and get these models today. Complete List HERE Understanding how voters think, feel, and behave has never been more essential and the partnership between L2 and HaystaqDNA is redefining what’s possible in modern political analytics. With more than 150 issues, ideologies, and behavioral models, this combined dataset gives campaigns, causes, and organizations […]
IMPORTANT: YOU MUST SIGN AN L2 DATA USAGE AGREEMENT BEFORE USING THIS INTEGRATION Unlike other L2 integrations, Google does not maintain a direct billing relationship with L2. To activate this integration, you must first contact your L2 representative or email integrations@L2-data.com to obtain and sign an L2 Data Usage Agreement. This agreement requires monthly reporting […]
As early voting wraps up in Virginia, demographic data offers a revealing look at who’s shaping the state’s political direction. According to recent figures from L2, nearly 1.4 million Virginians have already cast their ballots — a group that reflects the state’s mix of urban growth, suburban stability, and rural tradition. Women make up the […]
We’re thrilled to announce the newest addition to L2’s digital activation capabilities: an integration with Yahoo DSP that enables interoperability of L2 segments with Yahoo ConnectID. This means that advertisers can seamlessly push L2’s rich voter and consumer segments into Yahoo DSP for targeting, giving campaigns, advocacy teams, and marketers a streamlined, privacy-centric path from […]
Following the 2020 Census and the delays caused by COVID, L2 was the first data provider to make both proposed and finalized district data available to our users. With over 50 years of experience, a dedicated acquisitions team, and strong relationships across every state, L2 remains the most trusted source for navigating expected and unexpected […]
Power Your Campaigns with the Nation’s Leading Political Data L2 — the gold standard voter file provider— is now available off the shelf in The Trade Desk’s Data Marketplace, bringing decades of trusted political data expertise directly into one of the most powerful programmatic platforms in the world. From political campaigns and issue advocacy to […]
We’re excited to be connecting with fellow consultants, strategists, and industry leaders at the upcoming AAPC Southwest Regional Conference in Austin! Texas isn’t just a state — it’s a political universe of its own. With over 17 million registered voters spread across sprawling metros, fast-growing suburbs, and rural regions, campaigns and organizations need a voter […]
Schedule a meeting with L2’s Carlie Titus Gliha at carlie.gliha@L2-data.com CLICK: More about the Consumer Research Conference At L2, we’ve built one of the most comprehensive U.S. national datasets available, blending consumer, voter, demographic, behavioral, donor, and modeled insights into a single resource that researchers can trust. Our mission is simple: to give consumer researchers […]
