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Understanding how voters think, feel, and behave has never been more essential and the partnership between L2 and HaystaqDNA is redefining what’s possible in modern political analytics. With more than 150 issues, ideologies, and behavioral models, this combined dataset gives campaigns, causes, and organizations a fast, scalable way to identify voters based on their likely views and actions across every major dimension of American political life.
A Comprehensive Modeling Library Built for Real-World Strategy
The L2 HaystaqDNA model suite covers nearly every topic shaping today’s electorate. Users can quickly locate audiences based on their likelihood to support, oppose, or engage with:
- Major Issues & Policy Positions: gun control, DEI, immigration, climate change, January 6 pardons, minimum wage, pipelines & fracking, same-sex marriage, school choice, Social Security tax increases.
- Candidate & Leadership Approval: Harris, Trump, AOC, Nikki Haley, Bernie Sanders, JD Vance, Gavin Newsom, and more.
- Behavioral Tendencies: activism, charitable giving type, church attendance, texting/call responsiveness, ballot drop-off, vaping usage, ticket splitting.
- Economic & Consumer Orientation: inflation blame, income inequality, gig worker status, economic anxiety, homebuyer likelihood, EV interest, solar adoption, cryptocurrency attitudes.
- Turnout & Electoral Behavior: presidential, midterm, vote-by-mail, early vote, Democratic/Republican primary participation.
- Media & Technology: podcast listenership, social media usage, TV news sources, tech adoption, online gaming.
- Foreign Policy & National Security: China relations, Ukraine policy, border wall support, military views, Israeli military actions.
Every model is delivered as a 0-100 score with optional flags to immediately surface high-probability supporters, opponents, or behavioral segments giving strategists the precision needed to build targeted universes in seconds.
Available Everywhere You Work: L2 DataMapping, LiveRamp, Snowflake & More
All HaystaqDNA models are fully integrated across L2’s delivery ecosystem, making them instantly deployable in the platforms where campaigns plan, analyze, and activate.
Inside L2 DataMapping, users can explore the full modeling library, combine it with voter or consumer selects, and export custom universes effortlessly.
Through LiveRamp, these models can be activated across the largest DSPs, CTV platforms, and social networks using RampID-based onboarding ideal for paid media targeting at scale.
Through Snowflake, data teams can join the models directly to CRM files, run advanced analytics, and operate inside clean rooms like Amazon, Yahoo, and IPG without ever moving a file.
And through L2’s growing list of API and DSP integrations including partners like Basis, Yahoo DSP, StackAdapt, and Semcasting these models can be pushed straight into execution with just a few clicks.
A Clearer, More Actionable Picture of the Electorate
The L2 + HaystaqDNA model universe is designed for the realities of modern political campaigning: fast, scalable, privacy-safe, and intelligently structured to reflect both timeless issues and the newest political flashpoints. Whether clients are modeling turnout, identifying potentially persuadable audiences, or activating niche issue segments, this partnership provides one of the most complete analytics toolkits in the industry.
To learn more about how to activate these models across L2’s platform and integrations, contact info@L2-data.com.
