Power Your Campaigns with the Nation’s Leading Political Data
L2 — the gold standard voter file provider— is now available off the shelf in The Trade Desk’s Data Marketplace, bringing decades of trusted political data expertise directly into one of the most powerful programmatic platforms in the world.
From political campaigns and issue advocacy to audience-driven consumer outreach, L2’s precision data can now be activated seamlessly within The Trade Desk environment — giving advertisers and agencies instant access to the most comprehensive, privacy-compliant audience segments in the industry.
Why L2
For over 50 years, L2 has led the field in political and civic data, trusted by campaigns, consultants, media agencies, and advocacy organizations nationwide. L2’s datasets combine accurate voter registration data, modeled partisanship, and hundreds of appended consumer variables, enabling unmatched audience precision for outreach and persuasion.
With coverage across every state, district, and DMA, L2 makes it simple to reach the right audience with the right message — whether you’re running a ballot measure campaign, a get-out-the-vote program, or a national issue campaign.
Available Fields Include:
- Congressional Districts
- Designated Market Areas (DMAs)
- Statewide Geography
- Modeled Partisanship
- Hundreds of appended demographics and lifestyle attributes
By combining L2’s authoritative political and consumer datasets with The Trade Desk’s advanced identity and cross-channel capabilities, advertisers can now:
- Target verified voters and modeled partisans directly within The Trade Desk
- Activate issue-based and geography-based segments with speed and accuracy
- Measure reach and performance across every touchpoint
Custom Audiences via L2 DataMapping
Looking for something more tailored than standard marketplace audiences? L2’s DataMapping platform enables you to design custom audience segments built from our full national voter and consumer database — then deploy them seamlessly into The Trade Desk via UID2 integration.
Through L2’s direct connection to The Trade Desk, clients can:
- Create bespoke segments using advanced filters — from modeled partisanship and voting history to consumer behaviors and donation data
- Match and distribute audiences through UID2s for secure, privacy-compliant activation
- Integrate first-party data with L2’s nationwide universe to expand or refine your reach
Whether you’re optimizing GOTV campaigns or scaling advocacy outreach, L2 + UID2 ensures your data strategy is precise, compliant, and ready for activation across channels.
Unlock Precision and Scale
With L2 now live in The Trade Desk’s Data Marketplace, clients can:
- Activate instantly — no custom integration required
- Build cross-channel strategies around verified political and consumer segments
- Extend and customize targeting with L2 DataMapping and UID2 delivery
Ready to Get Started?
Search for “L2” in The Trade Desk’s Data Marketplace to explore available audience segments.
To create a custom audience, contact your L2 representative or email sales@L2political.com.
Learn more at www.L2political.com
