Birth Month Selection: DataMapping users can now segment voters and constituents by birth month, making it easier than ever to create timely, personalized outreach. L2 maintains the largest collection of complete voter and constituent birthdates in the United States, and this update unlocks a simple, one-click way to put that data to work.
With Birth Month Selection, users can quickly identify individuals born in any specific month, perfect for sending “Happy Birthday” messages or building customized engagement programs tied to key moments in a voter’s life.
You’ll find this new option in Individual Demographics → Age → Voters Birth Month.
| Estimated Home Equity Range is now available in L2 DataMapping for Consumers, giving users a fast, intuitive way to understand a homeowner’s financial profile. Using L2’s current market value estimates and subtracting known mortgage balances, this feature provides a practical view of an individual’s estimated home equity. This new field makes it easy to identify and segment homeowners based on equity ranges, supporting smarter targeting, messaging, and analysis without complex calculations. You can find Estimated Home Equity Range under Household Characteristics → Home Purchase Information, or simply locate it using the DataMapping quick search bar.  |
