For more email: info@L2-data.com
Activating Precision Voter & Consumer Audiences for Advanced CTV and Programmatic Campaigns
L2 is excited to announce a new L2 DataMapping integration with Nexxen that allows advertisers to build, explore, and activate L2’s large-scale voter and consumer audiences directly from the L2 DataMapping platform into Nexxen’s omnichannel and CTV activation environment. This integration connects L2’s self-service audience creation and analytics capabilities with Nexxen’s advanced TV, streaming, and programmatic infrastructure bringing nationally scaled, privacy-compliant voter and consumer data seamlessly from planning to activation across screens.
Bringing L2 Data into Nexxen’s Activation Ecosystem
Through this integration, Nexxen clients can access L2’s voter and consumer audiences, including political affiliation, vote history, demographics, modeled attributes, issue interests, and consumer behaviors, for use across CTV, streaming, display, and other programmatic channels supported by Nexxen.
Audiences can be selected from L2’s standard taxonomy or built as custom segments using L2’s modeling and segmentation framework, enabling flexible activation aligned to campaign goals.
What This Enables for Advertisers
With L2 audiences available inside Nexxen, advertisers can:
- Reach voters and consumers using verified, large-scale offline data connected to digital and TV activation
- Build audiences based on political, demographic, geographic, and consumer characteristics
- Activate at national, state, DMA, district, ZIP, or custom geography levels
- Support use cases including CTV/streaming targeting, persuasion, awareness, advocacy, issue education, and commercial vertical campaigns
Powered by L2 DataMapping
L2’s audience universe is built and maintained within L2 DataMapping, L2’s self-service platform for audience creation, counts, analytics, and reporting. Users can explore and refine audiences in DataMapping and seamlessly activate those segments through Nexxen for programmatic delivery.
Scaled, Privacy-First Activation
L2’s data is sourced from publicly and commercially available records and enhanced through modeling and identity-resolution processes designed to support privacy-conscious, compliant marketing. Nexxen clients benefit from enterprise-grade governance and access to one of the most comprehensive voter and consumer datasets in the market.
This integration expands Nexxen’s data marketplace and extends L2’s activation footprint across premium CTV and programmatic environments, giving advertisers the precision of offline data with the scale and flexibility of modern digital advertising.
For more email: info@L2-data.com
