L2 is excited to announce a new DataMapping integration with Basis DSP, making it easier than ever for users to send custom voter and consumer audiences directly into digital campaigns. With just a few clicks, political campaigns, advocacy groups, and commercial marketers can now activate high-quality L2 data inside one of the most trusted programmatic platforms in the industry. L2’s unmatched precision in voter and consumer targeting, combined with Basis’s powerful tools for campaign execution and optimization, creates a seamless pipeline from audience creation to media delivery. Whether you’re engaging voters in battleground states or reaching key consumer segments nationwide, this integration puts speed, scale, and accuracy at the center of your digital strategy.
How to Use the L2–Basis Integration
Step 1: Create a Universe
Begin by making your desired selections within L2 DataMapping. Once complete, save those selections as a universe.
Note: You do not need to purchase data to use the Basis integration.
Step 2: Transmit the Universe to Basis
Navigate to the “Transmit” section of the platform. Scroll through the list of integration partners and select Basis Technologies.
Step 3: Enter Your Advertiser ID
Click the “Enter Details” button. You will be prompted to enter your Basis Advertiser ID.
You’ll have the option to save this ID for future use by selecting “Remember this value.”
Step 4: Wait for the Universe to Appear in Basis
Once submitted, your universe will be distributed to your Basis account.
If your Basis account is already active and properly set up, your audience should appear within 1–2 business days.
Need Help?
- For L2 support, contact: jordan.hubbard@L2-data.com
- For Basis support, email: CandidatesandCausesSalesLeadership@basis.com
