For more information or to get these models email info@L2-data.com OR https://www.l2-data.com/contact-us/
L2, in partnership with Causeway Solutions, is excited to announce a robust new suite of predictive models designed to help organizations better understand voter attitudes, political engagement, issue positions, and media consumption behavior.
These models are available directly within L2 DataMapping and can also be activated through L2’s digital partners, including LiveRamp and Snowflake, as well as delivered via offline SFTP for clients who prefer direct file integration.
Built on large-scale survey research and advanced machine-learning techniques applied across L2’s national voter file, this model suite allows users to move well beyond standard demographics and core L2 taxonomy. The models are designed to complement and extend L2’s existing data assets, including the L2 HaystaqDNA Issue Models, giving users deeper insight into what voters care about, how they engage, and where they consume media.
Predictive Media Consumption Models
Identify voters based on their likelihood to engage with specific media channels and platforms, including:
- Broadcast TV
- Cable TV Viewer
- Live TV Viewer
- Live TV Exclusive Viewer
- Facebook User
- Instagram User
- LinkedIn User
- Pinterest User
- Reddit User
- Snapchat User
- TikTok User
- X (Twitter) User
- YouTube User
- Amazon Prime Video
- Apple TV Plus
- Disney Plus (with or without ads)
- Hulu (with or without ads)
- Max (with or without ads)
- Netflix
- Paramount Plus (with or without ads)
- Peacock (with or without ads)
- Live TV Not Reachable
- Streaming Viewer
- Live TV and Streaming
- Streaming Exclusive
- Streaming Not Reachable
These models help campaigns, advocacy organizations, and advertisers align targeting strategies with the platforms their audiences are most likely to use.
Consumer & Engagement Models
Better understand lifestyle, purchasing behavior, and civic engagement, including:
- Swing Voter
- Consumer Willing to Subscribe
- EV Driver
- Crypto Owner
- Willing to Provide PII for Discounts
- Eco-Conscious Consumer
- Political Donor
- Political Engager (General)
- Engager – Contacted Elected Official
- Engager – Politically Aware
- Engager – Petition Signer
- Engager – Community Volunteer
Trump & Issue-Based Models
Target and analyze voters based on attitudes toward major political figures and policy topics, including:
- Trump Agenda
- Trump Approval
- Assault Weapon Ban
- Big Tech Regulation
- Central Bank Digital Currency
- Energy Affordability Concern
- Energy Independence – Major Support
- Lottery
- Sports Betting
- Sympathize with Israel, Palestine, or Neither
- Tariffs by Country (Canada, China, EU, Mexico, Overall)
Flexible Access & Activation
Users can explore, build, and export these audiences directly inside L2 DataMapping, activate them programmatically through LiveRamp and Snowflake, or receive custom deliveries via SFTP. Whether you are building persuasion universes, issue advocacy audiences, donor prospecting segments, or media activation lists, these models are designed to integrate seamlessly into existing workflows.
About Causeway Solutions
Causeway Solutions is a data and analytics firm specializing in advanced predictive modeling to help organizations better understand voter attitudes, behaviors, and media consumption. Causeway has extensive experience working with L2’s national voter file, which serves as the foundation for these models.
Contact us to get this data today
For access or a full L2/Causeway Model User Guide, reach out to the L2 team to learn more.
