For roofing companies, finding homeowners most likely to need roof repairs or replacements can be challenging. Traditional marketing strategies often rely on broad outreach, which may reach the wrong audience or fail to generate strong leads. L2’s consumer data changes the game—helping roofing businesses connect with homeowners who need their services now through targeted, data-driven insights.
For more…email L2’s head of consumer data – Paul Westcott: paul.westcott@L2-data.com
Using Data to Identify the Right Customers
Instead of casting a wide net, L2’s consumer data enables roofing companies to identify high-potential customers and focus their outreach more effectively:
- Pinpoint Aging Homes – Access property records to identify homes with older roofs that may need repairs or replacements.
- Target Homeowners Ready to Invest – Use demographic and financial data to find those most likely to upgrade their roofing based on income level, homeowner status, and property type.
- Enhance Marketing Campaigns – Optimize digital ads, direct mail, and outreach efforts by ensuring messaging reaches homeowners actively considering roofing services.
- Improve Conversion Rates – Prioritize high-value leads, ensuring marketing resources go toward the right prospects at the right time.
A Proven Track Record of Success
For decades, L2 has been a trusted provider of consumer data for roofing companies across the country. Their industry-leading insights have helped businesses:
- Find and convert new customers more efficiently
- Reduce wasted ad spend by focusing on engaged prospects
- Increase marketing ROI with data-driven strategies
Many roofing businesses rely on L2’s targeted homeowner data to boost customer acquisition and drive business growth, ensuring steady demand for roofing services year-round.
Seamless Integration with Walk App Ecanvasser
L2’s data solutions are further enhanced by integration with Walk App Ecanvasser, a leading tool for field canvassing and customer engagement. This integration allows roofing companies to:
- Deploy data-driven canvassing efforts, ensuring outreach teams focus on high-probability leads.
- Track real-time customer interactions, improving follow-ups and conversion rates.
- Use L2’s consumer data within Ecanvasser to optimize in-person engagement, helping canvassers reach the right homeowners more effectively.
The Bottom Line
Roofing businesses thrive when they connect with homeowners at the right time, with the right message. By leveraging L2’s consumer data and Walk App Ecanvasser integration, companies can maximize outreach, improve engagement, and accelerate customer acquisition with precision.
Want to learn how L2’s data solutions can help your roofing business grow? Let’s start the conversation!
For more…email L2’s head of consumer data – Paul Westcott: paul.westcott@L2-data.com
