Expanding the Reach of Premium Political and Consumer Data Through AI-Powered, Privacy-Forward Audiences
L2 is proud to announce that we have joined the Proximic by Comscore Data Partner Network, bringing our industry-leading voter, consumer, and audience intelligence data into one of the most innovative predictive audience ecosystems in digital advertising.
This partnership enables advertisers, agencies, advocacy organizations, brands, and media buyers to leverage the power of L2’s high-performing audience segments in a privacy-first environment designed for the future of marketing.
Bringing Trusted Data to a New Era of Audience Targeting
For more than two decades, L2 has been focused on one mission: providing the most accurate and actionable audience data available. Our national voter and consumer databases power targeting, analytics, measurement, and audience activation for some of the most sophisticated organizations in the country.
Through the Proximic Data Partner Network, L2’s audience intelligence can now be transformed into AI-powered Predictive Audiences that extend the reach of traditional ID-based targeting while maintaining precision and performance.
As addressability becomes increasingly fragmented across browsers, mobile devices, streaming platforms, and privacy-focused environments, marketers need new ways to reach relevant audiences without relying exclusively on identifiers. This partnership helps solve that challenge.
How Predictive Audiences Work
Using Proximic’s AI and machine learning technology, L2 audience data is matched against a consented data panel to identify the content behaviors and consumption patterns most closely associated with valuable audiences. The system then predicts and identifies relevant inventory across the open web and connected devices, allowing advertisers to activate against high-propensity audiences without depending on individual identifiers.
The result is:
- Greater scale in environments with limited addressability
- Privacy-forward audience activation
- Expanded reach across the open web
- Improved performance through AI-driven contextual intelligence
- Activation across major DSPs and SSPs
Available Across the Modern Media Ecosystem
L2-powered Predictive Audiences can be activated across a broad range of channels, including:
- Connected TV (CTV)
- Addressable TV
- Mobile
- Desktop
- Digital Audio
This allows advertisers to reach audiences consistently across devices and media environments while maintaining flexibility in how campaigns are executed.
Audience Intelligence Built for Real-World Outcomes
The partnership makes it possible to extend many of L2’s most valuable audience segments into predictive environments, including categories such as:
Political & Civic Engagement
- Republican
- Democrat
- Independent
- Conservative
- Liberal
- Moderate
- Likely Political Donors
Issues & Advocacy
- Religion-Related Causes
- Veteran Causes
- Gun Control
- Marijuana Policy
- Public Transit
- Social Security
Health & Public Policy
- Affordable Care Act
- Medicare for All
- Medicaid Expansion
- Telemedicine
- Abortion Issues
Education
- Charter Schools
- Free Community College
- School Spending
- Teachers Unions
Consumer & Lifestyle
- Home Buying
- Electric Vehicle Likelihood
- Rideshare Usage
- Live TV Viewership
- Consumer Values and Preferences
The Future of Audience Intelligence
The advertising industry is rapidly evolving toward solutions that combine premium data, machine learning, contextual intelligence, and privacy-conscious activation. By joining the Proximic Data Partner Network, L2 is helping lead that evolution.
This partnership allows our clients and partners to unlock greater value from L2 data while expanding reach across channels where traditional audience targeting may be constrained. It also represents another step in our commitment to delivering innovative solutions that help organizations make smarter decisions and achieve better outcomes.
As always, our focus remains the same: providing better data for better decisions.
We are excited to partner with Proximic by Comscore and look forward to helping shape the next generation of predictive audience intelligence.
Interested in learning how L2 audiences can be activated through the Proximic Data Partner Network? Contact sales@L2-data.com to discuss audience availability, activation options, and custom predictive audience opportunities.
